Health & wellness landing page

The health & wellness landing page was getting redesigned to include an action area at the top of the screen so that it would be visually consistent with other landing pages. The other landing pages were transactional features. Health & Wellness was mostly long-form content.

My goal was to create a content design that increased member engagement in KP health content and programs that help our members improve their health. This was going to be a challenge with the way the component was built (one line of text and a button).

I had an opportunity to demonstrate the value of content design and the importance of bringing content in early in the design process to avoid rework and technical debt.

• Write in-product content that increased awareness of and member engagement in KP health content and programs.
• Improve the findability of KP health programs for members.
• Fit content into a predefined “action area” module at the top of the screen.

• Inventory and audit of health & wellness content.
• Defined potential content structures.
• Mocked up 2 possible approaches for the action area and documented the pros and cons of each.

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• Content teams are now involved in the beginning of the design process.
• My design performed well in user testing and the component was redesigned to be more flexible.
• The product agreed to my longer-term recommendation and a redesign of the entire page is underway.