Areas of emphasis
Content & UX design
Content strategy
Taxonomy / metadata
Content modeling
UX writing
Copywriting & editing
Content inventories & audits
Information architecture
Requirements & prototyping
UX research
Usability testing
Agile product development
Cross-functional leadership
Project planning
Content operations
Content Design · Remote
2021 — Present
— Design digital products supporting businesses managing access across Facebook, Instagram, WhatsApp, and other Meta assets.
— Co-lead a 3-year product strategy, including vision, mission, and strategic pillars used to guide roadmap planning.
— Lead terminology definition and documentation for Meta Business Suite and Business Manager.
— Develop personas for product teams to drive evidence-based, user-centered decisions.
Lead Content Architect — Managing Health & Conditions Experiences · Remote / Contract
2020 — 2021
— Defined enterprise content standards, including metadata schema, content types, and content models.
— Specified content models to support personalized, dynamic, syndicated content delivery.
— Developed a headless content library of structured, tagged content ready for any presentation platform.
Copywriter, Editor, UX Writer · Remote / Contract
2019 — 2020
— Edited health education materials in Northern California's clinical library to a 6th-grade reading level or below to meet Medi-Cal guidelines, and created workflow documentation for future remediation projects.
— Wrote and edited content for My Doctor Online's My Pregnancy feature and Sign On help content.
Content Architect / Content Strategist · Remote (FTE, then contract)
2015 — 2019
— Drove the integration of content architecture into existing UX design processes, piloting streamlined workflows for various scenarios.
— Delivered a sitewide migration map for kp.org documenting the move from IBM Portal to AEM, improving transparency, project tracking, and cross-team alignment.
— Produced content inventories and conducted audits of digital content.
— Earned a 2016 Innovation Award for the Gun Safety as a Vital Sign enterprise program.
Agile Product Owner · Pasadena, California
2014 — 2015
— Led an Agile team through the redesign of the National Appointment Center feature on kp.org.
— Gathered and wrote business requirements for web and mobile app development.
— Collaborated with a cross-functional Agile team to design, validate, develop, test, and launch new features.
User Researcher · Pasadena, California
2013 — 2014
— Conducted usability testing to inform recommendations to UX and product teams.
Senior Content Designer · Pasadena, California
2011 — 2013
— Produced digital health content strategy and authored award-winning original content; oversaw content update and review processes.
— Wrote content for prototypes used in user testing phases.
— Received New Media's Best in Industry Award for the Health / Nutrition sector in 2013.
Additional experience
Health Content Product Manager
Kaiser Permanente, Pasadena, CA
2005 — 2011
UX Writer / Editor
Kaiser Permanente, Pasadena, CA
2003 — 2005
Editor
LA Weekly, Los Angeles, CA
2002 — 2003
Copy Editor
Fortune Magazine, New York, NY
2001 — 2002
Copy Editor
Fortune Small Business Magazine, New York, NY
2001
Project Editor / Manager
Rogers Media, Inc., New York, NY
1997 — 2001
Masters in Social Work (in progress)
University of Missouri, St. Louis
Human-Computer Interaction & UX Certificate
California State University, Fullerton
BA Anthropology, Honors — Medical Anthropology
University of California, Santa Cruz
Adobe Experience Manager, TeamSite, HTML, Jira, Confluence, Microsoft Office Suite, Mac OS and Windows environments.